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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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08521_Field_TCGG T286.txt
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1996-04-10
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969b
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16 lines
But the result of the fusion is that once it is achieved in
our early years, we are for ever after unable to think
clearly, independently and surely about any one aspect of
the matter. We cannot think of sounds without thinking
of letters; we believe letters have sounds. We think that
the printed page is a picture of what we say, and that the
mysterious thing called “spelling” is sacred. . . . The
invention of printing broadcast the printed language and
gave to print a degree of authority that it has never lost.”
Stressing the latent kinesthetic effects even in silent
reading Chaytor refers to the fact that “some doctors forbid
patients with severe throat affections to read, because silent
reading provokes motions of the vocal organs, though the
reader may not be conscious of them.” He also considers (p. 6)
the interplay that is between the auditory and the visual in